CLIENT
ANTHROPOLOGIE
THE OPPORTUNITY
Anthropologie Weddings approached ADELIER to develop a private label bridal and occasionwear collection — one that could perform at scale for a major retailer while preserving genuine artisan craftsmanship. The brief demanded aggressive margin targets, competitive pricing, and a fast development timeline, without losing the soul of the collection.
ADELIER’S ROLE
End-to-end design direction, product development, sourcing, and production management — working closely with Anthropologie's buying and merchandising teams. ADELIER partnered with a network of specialty embroidery artisans throughout India, translating handcrafted techniques into scalable retail product while hitting Anthropologie's 70% IMU targets at competitive price points.
THE OUTCOME
The Audrey Adele collection launched to significant commercial success — selling out repeatedly, driving seven figures in revenue, and earning continued investment from Anthropologie through recuts and expanded development.
SERVICES
Private Label Development · Design Direction · Sourcing & Vendor Management · Technical Development · Production Management · Cost Engineering · Artisan Partnerships
