CLIENT
BYRDIE GOLF SOCIAL WEAR
THE OPPORTUNITY
Byrdie Golf had a strong activewear business and was expanding into ready-to-wear — but existing manufacturers weren't equipped for it. Fabric sourcing, lead times, fit consistency, and production execution were all breaking down, with technical issues compounding into costly production errors that threatened the category.
ADELIER’S ROLE
End-to-end design, development, and production management for ready-to-wear — stabilizing the process, correcting technical issues, and identifying a highly aligned new supplier capable of elevated quality, strong margins, and growth-stage minimums.
THE OUTCOME
A stabilized, scalable ready-to-wear category — with ADELIER now overseeing development and production across both ready-to-wear and activewear for a unified, streamlined process.
SERVICES
End-to-End Development & Production Management · Technical Design · Fit & Grading Correction · Supplier Identification & Onboarding · Sampling Oversight · Cross-Category Alignment
