CLIENT
LAPEYRE
THE OPPORTUNITY
Lapeyre's founder had a clear vision and aesthetic point of view — and needed a partner to help translate that into a real business, from the ground up, with the strategic foundation to support long-term growth.
ADELIER’S ROLE
Partnered from day one — before a single product existed. ADELIER shaped market positioning, assortment strategy, pricing architecture, and supplier network, then led design and development of the debut collection and all subsequent collections since, imbedded as the brand’s Director of Product.
THE OUTCOME
Lapeyre launched its debut collection in 2024 with steady season-over-season growth across DTC and wholesale, full-price sell-through since launch, and a first brick-and-mortar store opened just one year later.
SERVICES
Brand Strategy & Market Positioning · Consulting Partnership · Assortment Planning · Pricing Architecture · Supplier Network Development · Design Direction · Collection Development · Production Management · Inventory Strategy
