CLIENT
OLIVE BRANCH ROAD
THE OPPORTUNITY
Olive Branch Road's founder was building a refined, American-made denim brand without a fashion background — meaning every foundational decision carried real risk without the right guidance.
ADELIER’S ROLE
Partnered from the earliest stages of conception — guiding assortment planning, pricing, wholesale and DTC strategy, and brand positioning, while serving as both operational partner and trusted sounding board.
THE OUTCOME
Olive Branch Road launched in AW25 to a targeted, loyal community — positioned for early momentum and sustainable growth, having avoided the early costly missteps that derail many emerging brands.
SERVICES
Consulting Partnership · Brand Strategy & Positioning · Assortment Planning · Pricing Architecture · Launch Strategy
"My experience working with Audrey has been nothing short of deeply impactful — and a lot of fun... one of the best investments you could make."
— ASHLEY, FOUNDER OF OLIVE BRANCH ROAD